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 iAE
Global Services for Educational Institutions |
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| iAE conducts a wide range of marketing and promotional activities on behalf
of its international education partners in order to attract students and/or parents, namely: |
 Running advertisements in major newspapers, on television, radio, in targeted
reference magazines and in specific
language periodicals popular with potential
students.
Participating in international education seminars and/or exhibitions representing
institutions with iAE staff.
Offering unparalleled support to staff from educational institutions.
Conducting iAE education fairs in cities where iAE sales offices are located.
Facilitating e-marketing activities conducted on behalf of partner institutions to
target prospective students who require
information and promotional material.
The establishment of online counselling available through web-conferencing tools
The provision of alternative online seminars and exhibitions.
Offering a special Membership Program using iAE's tailor made CRM system,
designed specifically for prospective
students and parents. Using this exclusive
membership
program, clients are supplied with ongoing, targeted and relevant
information for their studies overseas.
Producing both printed and electronic guides, such as the iAE Study Abroad
Magazine, a yearly publication on
international education. These are distributed to
prospective students at our education fairs, major exhibitions and through our
office network.
Sending regular e-newsletters to provide an effective marketing tool that are used
extensively to establish and maintain contact with current, past and prospective
students.
Access to our extensive and growing overseas branch office network that supports
iAE students on and after arrival. The branches also conduct independent
promotional activities to attract non-residents who are studying or residing locally,
and are seeking information and counselling services for further studies.
This generates further word-of-mouth promotion
through students served by iAE.
Provision of current useful market intelligence and market updates on our main
recruitment countries including information on domestic, economic and political
situations, as well as trends on inquiries received by iAE regarding specific
educational products. |
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